Whether you own a full-online business, online-offline hybrid business or brick-and-mortar business going marketing online, you ought to have a website with a great domain name.

You can’t simply slap any domain names to your web hosting account to set up a company website. Even good domain name is not enough - you need great domain name. Why?

Your website’s domain name = your brand online

I can’t believe the fact that people are still not taking a domain name seriously.

Your website’s domain name is your brand identity online. You wouldn’t go for UglyAndSloppyBrand.com for your state-of-the-art gadgets, would you, unless you want to go for catchy but risky anti-marketing campaign.

Your chosen domain name will stick to your business, whether yours is online, off line, or both. Changing your domain name later is like changing your brand name later - almost impossible, in term of time, cost and opportunity loss in building on a wrong brand name.

So, choose yours carefully and wisely.

New or old domain names?

Many recommend old domain names, as they are more easily ranked by the search engines. Moreover, your desired domain names are probably already registered by others.

The main drawback of old domain names is this: You need to do some background checks before deciding on acquiring one - Was it involved in illegal activities? Was it banned by the search engines? No worries, you can do so by visiting The WayBackMachine by Archive.org.

New domain names, in the other hand, are cheaper to register and you are allowed to start from scratch - this is the case with Noobpreneur.com.

In my opinion, websites built on newly registered domain names are more valuable than old ones. I don’t generally value websites built on old domain names with previous history and various owners higher than the ones built from scratch from brand new domain names.